{"product_id":"todaya-shoten-sarasa-blue-tenugui-towel","title":"Todaya Shoten Sarasa Japanese Tenugui Towel – Blue","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in Japan — Traditional Chusen-Dyed Tenugui by Todaya Shoten\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded in 1872 in Nihonbashi, Tokyo, Todaya Shoten is a long-established specialist in Japanese tenugui towels. Every design and colour palette is original, combining traditional craftsmanship with bold, inventive ideas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom stencil making and dyeing to the final folding, almost every stage is completed by hand. Each tenugui carries the warmth and depth of hand-dyed fabric, with a character that machine production cannot replicate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThree Commitments Behind Todaya Shoten’s Rienzome Tenugui\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e1. Carefully Selected Cotton\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRienzome tenugui are made from natural cotton that feels gentle against the skin. Lightweight, durable and highly absorbent, the fabric absorbs perspiration and moisture while drying quickly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith use, the cotton develops a softer texture and feels increasingly comfortable against the skin. Repeated washing gradually mellows the dyed colours, allowing you to enjoy their subtle changes over time. The same commitment to distinctive, high-quality fabrics extends to Todaya Shoten’s yukata and other products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRienzome tenugui use specially woven fabrics named \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShin Oka\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWakamatsu\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Shin Oka corresponds to \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eTokuoka\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, a finer grade than standard Oka fabric, while Wakamatsu corresponds to \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eJōsōri\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, a higher grade than standard Sōri. Both are wider and more densely woven than conventional Tokuoka and Sōri fabrics, providing added durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e2. Thoughtfully Crafted Stencils\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTodaya Shoten primarily uses two types of stencils for chusen dyeing: hand-cut and machine-cut. Each has its own strengths, and the method is chosen to suit the pattern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor hand-cut stencils, experienced artisans draw on their deep understanding of chusen dyeing to reproduce the original artwork faithfully. They carefully adjust the blade angle, line thickness and dot size, anticipating how each detail will appear once dyed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTheir expertise also makes complex patterns possible, including \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eHosokawa dyeing\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, which uses multiple stencils. Machine cutting, a more recent technique that has grown in popularity, allows easy reproduction from digital artwork and can be more economical for certain designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3. Traditional Chusen Dyeing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRienzome yukata and tenugui are dyed in specialist chusen workshops, with almost every stage carried out by skilled artisans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChusen-dyed tenugui have no designated front or back: both sides display the design. This reflects a Japanese appreciation for beauty even in hidden details, ensuring that whichever side is used can be enjoyed as the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo achieve this, Rienzome primarily uses chusen dyeing, which allows the dye to penetrate through the full thickness of the cloth and into the core of its fibres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border: 0; box-shadow: none;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003eTodaya Shoten\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003eSarasa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003eBlue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e100% cotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003eApprox. 37 × 98 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eTechnique\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003eTraditional chusen dyeing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px; border-bottom: 1px solid #e5e5e5;\"\u003e1 tenugui towel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 8px;\"\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 8px;\"\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003eFollow the care instructions supplied with the product.\u003c\/small\u003e\u003c\/p\u003e","brand":"Todaya Shoten","offers":[{"title":"Default Title","offer_id":52739901358296,"sku":"1520","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4369\/9416\/files\/todaya_shoten_camellia_tenugui_towel3.jpg?v=1792565434","url":"https:\/\/pawsblissau.store\/products\/todaya-shoten-sarasa-blue-tenugui-towel","provider":"PAWSBLISS","version":"1.0","type":"link"}